August 8th, 2022, Balmain Couva: The Sports Company of Trinidad and Tobago Limited (SporTT) and Tourism Trinidad Limited (TTL) are formalizing plans to develop Trinidad and Tobago as the leading sport tourism destination in the English-speaking Caribbean.

The two state agency CEOs signed a Memorandum of Understanding, that highlights key areas for development and activation at a signing ceremony at the National Aquatic Centre in Balmain Couva.  Both are adamant that this plan that for the most part is already in motion, will drive growth in both sectors and foster community and entrepreneurial development.

The MOU seeks to normalize seamless collaboration for developmental activities which can be activated via an already approved Sports Tourism Policy. It will also formalize a singular voice for the two agencies in promotion of Sports Tourism events locally, regionally, and internationally.

Most importantly will be the optimizing of analytics to constantly monitor and refine the Sports Tourism message, thereby ensuring that Destination Trinidad is always top of mind when it comes to international sporting activities and capitalizing on revenue generating events.

SporTT CEO Jason Williams notes that, “already for the year we have had three major international tournaments, ICC Under19 cricket, Pan Am swimming and Davis Cup tennis. This shows the confidence placed in our ability to plan and host successfully what are effectively logistical behemoths. So, as we continue to attract more attention, we must ensure that brand Trinidad is given one unified voice.”

The MOU comes as the state agencies continue formal and informal cross-branding and partnerships. This also assists when it comes to efficiently utilizing resources for the execution of Sports Tourism products and activations.

CEO (Interim) of Tourism Trinidad Limited, Carla Cupid reiterates, “there are obvious synergies between tourism and sports. What this MOU does is build an ecosystem that will ensure that we can comfortably welcome athletes, their fans and supporters. We look forward to strengthening our collaboration with SporTT in terms of destination branding, infrastructure development and attracting visitors to sporting events that are in themselves powerful tourism attractions while drawing global attention to Destination Trinidad.”

The MOU signing was witnessed by the Chairman and board of the TTL. Please see photos attached with captions for publication.




Caption_Seated_Left to Right_ Jason Williams_CEO_SporTT_Carla Cupid_CEO(interim)_Tourism Trinidad Limited

Caption_Seated_Left to Right_ Jason Williams_CEO_SporTT_Carla Cupid_CEO(interim)_Tourism Trinidad Limited



Caption_Left to Right_ Jason Williams_CEO_SporTT_Cliff Hamilton_Chairman_Tourism Trinidad Limited_Carla Cupid_CEO(interim)_Tourism Trinidad Limited